Presentation is a big part of finishing every architectural project. How we present the project can reflect the thoughts that we have put in. Some important design elements that are so small, yet important, maybe overlooked if we do not pull it out and exaggerate it in our presentations. In the field of architecture, designers may show their design through diagrams and plan, but in order for the public and normal people to understand, the best way to express is through pictures. One of the most important architectural photographers is Julius Shulman who worked with many architects in portraying finished works into magazines and newspaper. However, Shulman’s photography was unique, as we have seen in the documentary shown in history class. He would carry furniture into the houses that he would photograph and set it up so that it would feel “like someone was actually living there”. By doing this, it seems like he is upsetting the scheme of modernism. Is whatever Shulman doing right or wrong according to the theories and manifesto of modernism?
To remind of the earlier classes on modernism, modernism architects designs according to their own manifesto made by each compound. They would design buildings and houses in their own way, not caring about any client, and wait for someone to come in and say “I like it, I’m building it”, or something close to this extent. I still remember that some architects would design the whole set of the house including chairs, tables, and even clothing to fit into the house. There would be stories in which clients would hide the architect’s furniture and then display it when the architects come and visit so that the architect won’t get mad. Moreover, everything had to be real and pure. What is concrete must be concrete and load bearing and non-load bearing and etc. What Shulman is doing to these houses is like totally flipping this theory over. By putting furniture into the house just for his photography and taking them back is like taking something very impure into the house. Sometimes, he brings other people into the house to take as models, such as the Case Study 22 house. The girls that were in the picture were not even the owner.
By doing this, I believe that he is pulling architects away from modernism. He was considering the fact that there is actually living things, or human, living in these houses and buildings and that they have to be emphasized on. It is like showing that architects cannot just design houses to please themselves, but they must also please the people living in the structure and that lifestyle is a big part of design issue. Architects cannot force people to open or close curtains anymore. All in all, I believe this was a big change towards post-modernism which I would really like to learn of more.